WiFi Salon

The article is here. This is one of a spate of articles on how, having observed Earthlink’s frustrations, we need to find a new model for muniWiFi.

The poster, Alice LaPlante, notes that as a small business person she was disappointed to hear about all the delays.

Here, she hits on how muniWiFi should work — as an amenity for entrepreneurs and small businesses. Create Hot Zones for them. They congregate, dine, shop, build their businesses, hire. A great demographic to pursue.

The consumer play is one thing. The business improvement district play is another.

Saw an interesting article on how not to go about building muni networks — like the way we have been trying to do it here in the U.S. the past five years — by Stephen Lawson of IDG News Services.

You can find the Network World Article here.

Earthlink’s new CEO Rolla Hoff said on their Q2 Earnings Report conference call ( a $16.2 million loss) that they won’t be pursuing more muniWiFi business until they can figure out how to make money at it, and would going forward seek deals where the municipality would come in as an anchor tenant to help bootstrap the network.

Perhaps he is now looking for the kind of deals AT+T for instance has with Riverside California, where they will provide city services — police, fire, ambulance, security — in the 4.9 GHz spectrum — and them piggyback muni WiFi at 2.4GHz on top of that. Esme Voss is a big proponent of that model, and it makes sense.

In sum, for muniWiFi to work, the WISP has to have a suite of muni solutions that the local municipality is willing to implement. From that foundation, from that platform, you can layer on a public WiFi network.

The big mistake so far in muniWiFi has been that WISPs have tried to duplicate the cell network and provide universal coverage. WiFi is a different animal. We need to focus on creating WiFi Hot Zones at key locations throughout a community, and not try to cover the whole community indoors and out. Otherwise, we will run into a wall — no, many of them. The deployments and the customer service will be a magnitude more expensive, while user satisfaction will plummet.

Promise people a good strong signal within a limited area, and deliver it, say, in twenty locations in a small city and you have something people will want, especially as more start to actually own a WiFi enabled device.

From

CCTV.com

08-01-2007 15:48

“Hong Kong has taken a major step forward towards becoming a wireless city, with the official launch of its WiFi system on Tuesday. WiFi is short for wireless fidelity, which enables people to log on to the Internet and receive e-mails on the move.

Free WiFi will be rolled out at about 350 sites over the next two years. The Hong Kong SAR government will prioritize sites frequented by the public, including libraries, community centers, parks and government buildings. And the SAR welcomes industry players to participate in the program as contractors, and explore new business opportunities by providing more wireless applications and mobile products to residents.”

Notice that:

1. They are not trying to cover Hong Kong, but picking out 350 strategic locations.

2. Schools, government buildings, community centers, parks, are deemed strategic.

3. There are not enough devices in people’s hands, and not enough to do with them. A successful deployment depends on changing that.

That, in a nutshell is how WiFi Salon believes muniWiFi can best happen.

We are of course aware that such a network would be a “walled garden,” with web activities more easily monitored, and more readily correlated with location — for authoritarian governments and marketing executives, a valuable platform.

So how does one provide personalized, location-aware information, advertising, services, on one hand while retaining privacy on the other? The dream of ‘the internet everywhere’ may become the nightmare surveillance state. How do we navigate this? Another topic, to be sure.